The best island views since 1983. Island Transit is rooted in community, accessibility, and island life. With a zero-emission goal on the horizon, the brand needed a fresh, innovative update while maintaining the friendly approach the agency is known for.
Agency: Brave New Day
The rebrand needed to speak to locals and tourists alike, and a new fleet of vehicle designs led the effort with friendly illustrations of local landmarks, wildlife, and inspired landscapes.
Conversational and friendly messaging lends itself to introducing the environmental goals of the agency, while keeping it familiar to longstanding commuters.
