A long standing partnership with the National Forest Foundation has led to a variety of visual and verbal creative solutions for campaigns through website design, video, and illustration.
Agency: Brave New Day
Senior Designer: Ashley Mihalick
National Forest Week is an annual campaign to inspire Americans to explore National Forests and Grasslands. We launched a brand utilizing the nostalgic typography and sign shape used by the Forest Service, and each year a new theme is created with social assets, swag, and other materials to encourage people of all types and abilities to get out and enjoy the forest.
50 Million for Our Forests is a multi-year campaign started by the NFF to raise funding for their tree-planting program. A simple yet effective pattern-based brand communicates forest growth, and becomes a call to action to help fulfill reforestation efforts.
